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The Model Advocate for Breast Cancer Awareness

Breast cancer is the biggest single killer of women – almost every minute, somewhere in the world, a woman dies of breast cancer. And it affects us all, whether as a family member, a partner, a friend or a colleague - we all know of someone who as suffered. Ichikoo teamed up with Shona Hampel (aka The Model Advocate) to produce a cancer awareness film for October’s Breast Cancer Awareness month.

Credits

Director

James Vyner

Producer

Ichikoo

Brand

Model Advocate

Client

Shona Hampel

Creative Director

James Vyner

DOP

Jake Scott

Sound

Michael Sinden

Focus Puller

Mike Linforth

Editor

James Vyner

Model

Shona Hampel

Music

Time To Go / Xample

Platform

TVC & Online

Type

Charity

Target Market

National