Ichikoo won a major competitive pitch for Novartis Vaccines to produce a 2 minute flu awareness film, highlighting the risks of the virus to the young and the old. From concept creation through to production, Ichikoo and its creative team exceeded all the clients expectations, Without overstepping the parameters laid down by Novartis, Ichikoo created a short, stark, stylish film based on the Simple Minds track “Don’t You Forget About Me” as it’s central theme.
Director
JAMES VYNER
Assistant Director
JAMES VYNER
Brand
NOVARTIS
Client
NOVARTIS
Creative Director
JAMES VYNER
Executive Producer
ICHIKOO
Producer
JILL BERMAN
Editor
JAMES VYNER
DOP
STUART LUCK
Casting
MAD DOG
Music
DONT YOU FORGET ABOUT ME BY LEELOU
Platform
TVC
Type
MEDICINE
Target Market
NATIONAL