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Don’t Forget for Novartis

Ichikoo won a major competitive pitch for Novartis Vaccines to produce a 2 minute flu awareness film, highlighting the risks of the virus to the young and the old. From concept creation through to production, Ichikoo and its creative team exceeded all the clients expectations, Without overstepping the parameters laid down by Novartis, Ichikoo created a short, stark, stylish film based on the Simple Minds track “Don’t You Forget About Me” as it’s central theme.

Credits

Director

JAMES VYNER

Assistant Director

JAMES VYNER

Brand

NOVARTIS

Client

NOVARTIS

Creative Director

JAMES VYNER

Executive Producer

ICHIKOO

Producer

JILL BERMAN

Editor

JAMES VYNER

DOP

STUART LUCK

Casting

MAD DOG

Music

DONT YOU FORGET ABOUT ME BY LEELOU

Platform

TVC

Type

MEDICINE

Target Market

NATIONAL